If you’re a marketer or business owner, “lifelong learning” should already be one of your mantras. In the face of rapidly evolving platforms, strategies and tools needed for businesses to succeed, either you or someone on your team must stay up-to-date on latest developments and relevant trends.
These resources can help you. Take a look, and let me know what your go-to sources are for inspiration and learning!
Books
A top favorite among marketers, Seth shows you how to do work you’re proud of, whether you’re a startup founder, small business owner, or executive at a large corporation. (Yes, I’m a Seth Godin fan!)
A great framework for how to systematically and effectively interact with your ideal customers on social media platforms to help them through the marketing funnels.
“The Ask Method” is about how to highly customize and tailor your messages to your customers so you can get crystal clear on what they want, and then deliver that to them.
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.
The book offers a code of conduct based on ancient Toltec wisdom that advocates freedom from self-limiting beliefs that may cause suffering and limitation in a person’s life.
The most comprehensive, actionable and practical guide on how to create good habits, break bad ones, and get 1 percent better every day.
Entertaining and powerful powerful parable on the importance of skillfully adapting to change, a key skill in effective management and life.
This is your go-to guide to creating ridiculously good content that attracts and retains customers, even in the midst of our now very noisy world.
Marketing can no longer be about who shouts the loudest. In our increasingly noisy world, it’s about providing something meaningful and useful that resonates with our prospects.
Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, this book is the blueprint.
This comprehensive and entertaining book uses sports analogies to teach the fundamentals of every aspect of Digital Marketing. If you’re a sports fan, this is your book!
A former FBI hostage negotiator presents a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.
Podcasts/Trainings
Cannot recommend Seth Godin’s Akimbo workshops any higher. Whether you’re interested in podcasting, leadership, storytelling, marketing, real skills and more, you simply will get the best return on investment for your time, money and effort.
If you are a Facebook or Instagram marketer, this is a must. With webinars, blog posts and step-by-step guides, you’ll learn everything you need to know. If you’re a master FB marketer, this will keep you up-to-date on weekly platform changes, since – as you know – this is always a moving target.
Podcast and exclusive membership group with Ash Roy. Podcasts feature the world’s leading authorities in online marketing and the membership offers specific actionable insights that you can apply to your business to take it to the next level. If you want to be more strategically productive and increase your revenue, this is for you!
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I’ll be adding resources weekly, so if you find my curated list helpful, bookmark the page. I’d love to hear from you and grow this list collectively. If you have any you think I should add to the list, please email me at sally@clapperconsulting.com!
PS – I do not have any affiliate relationships for any links above and do not stand to profit in anyway other than to share my delight for the books.
