What is SEO and Why Do I Need It?
SEO, search engine optimization, is one of the most important tools a business can utilize to be found online. Here’s why you’re leaving money on the table if you’re not doing it!
Author Archive for: Sally Clapper
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4 Reasons Why It’s Better to to Hire a Consultant v. an Agency
There’s a reason why so many businesses, small and large, are choosing freelance consultants versus agencies to fill their marketing needs. Here’s a few points to consider.
The Latest & Greatest Marketing Resources – a Curated List for 2020
If you’re a marketer or business owner, “lifelong learning” should already be one of your mantras. In the face of rapidly evolving platforms, strategies and tools needed for businesses to succeed, either you or someone on your team must stay up-to-date on latest developments and relevant trends.
LinkedIn Profile & Privacy Guide
This concise guide is full of simple, yet often unknown tips for optimizing your LinkedIn profile. Although written specifically for lawyers, the information provided easily applies to all types of professionals, especially those that need to pay special attention to staying within ethical boundaries and protecting their privacy. Step-by-step instructions of how to create a […]
Technology & Mindfulness Coexisting
Our fast-paced, digital world can seem at odds with living a mindful way of life with a deeper sense of connection and awareness. However, I believe the two seemingly diverse worlds can indeed co-exist. This poem was written for the 2015 Wisdom 2.0 Conference.
Kicking Off Wisdom 2.0 with “Verbal Pressure”
As I exited the underground parking garage through a dimly lit, grimy back door and entered a brightly lit hotel foyer filled with the humming chatter of beautiful women, I questioned why I had signed up for the Wisdom 2.0 Conference this year for the first time. The tickets cost a pretty penny and, even […]
Wireframes v. Mockups – What’s the Difference?
In the simplest definition, a wireframe is a blueprint or draft of your website design, often in black and white, sometimes hand-drawn. It is often a really simple sketch that demonstrates what sort of things you can do in your design. For example, a wireframe of a website will show the navigation, the main buttons, […]
The Transformative Power of Technology for Women & Communities
I was recently invited by my dear friend and accomplished financial advisor, Leigh Wasson, to attend the Be Your Own Hero Conference , organized by the YetiZen team and Girls in Tech, hosted by Sana Choudary and sponsored by many organizations that support women entrepreneurs and leadership, particularly in the technology industries. That lively day of […]
Microsites Can Help You Be First-to-Market: Case in Point
I recently launched a microsite for Knox Ricksen LLP, a civil litigation firm specializing in health care fraud and mass torts, to help them reach out to a very geographically specific and niche audience. The goal of the microsite was twofold: Provide valuable information to people in the Los Angeles area who may have been […]
A Rare Find: An Engaging, Successful Law Firm Facebook Page
I rarely recommend Facebook as a front line social media strategy for law firms since evidence shows there are much more effective platforms, such as Google+, LinkedIn and Twitter, for making connections, building trust and establishing credibility. However, there are always exceptions to the rule. Advokids is one of them. Read on to see how […]
